Angélica Villate

Beneficiary of the BUSThink Project

Mentored by CarpoACE Europe, S.L. (Spain)

By CarpoACE Europe, S.L.

Angélica, a 53-year-old Colombian, emigrated to Spain in 2023, settling in Valencia. When she was in the mentoring phase of our BUSThink project, she returned to Colombia, but continued to participate in the project as a beneficiary, managing to redefine her value proposition and finally develop her business plan.

Although she has a strong background and extensive experience in the world of business consulting, the fact that she emigrated to Spain encouraged her to try to develop a venture that had to do with a topic that she is passionate about, which is bio-neuro-emotion in chronic medical treatments. In Colombia, she had experience treating kidney patients with this technique, so her initial idea of entrepreneurship was related to this topic.

However, as a result of the training received in Modena applying the BUSThink model, and with the value proposition validation exercises carried out there, Angélica was able to detect that in Spain medical practice and health regulations are different than in Colombia, so she decided to rethink her business idea. This, added to the fact that she had to return to her country of origin, led her to the development of a business consultancy, capitalizing on her training as an industrial engineer with a specialization in finance and operations.

Among the main elements of your business plan we can mention:

• Value Proposition: Provide an intelligent segmentation system that allows the company's management team to focus their efforts on obtaining the best results.

• Customer segments :

o   Private Client: Leaders in small and large companies.

o   Professionals: Professionals and entrepreneurs.

• Channels:

o   Online social media Linkedin and platform.

o   One-to-one contacts, bulk email groups.

• Key Resources:

o   Communication skills, negotiation, analytical and project management skills, digital marketing.

o   Customer and information management technologies

As for the application of the principles of Design Thinking incorporated into the BUSTHink model, in addition to completely rethinking her business idea, based on the validation exercise of her value proposition that she carried out in the workshop in Modena and the first mentoring sessions, Angélica has begun to make offers to companies on simple topics of continuous improvement. with good acceptance, which has given him feedback to adjust his portfolio of services.

Regarding her experience as a beneficiary of the BUSThink project, Angélica has expressed her gratitude for the support received and the training and mentoring that helped her redefine her idea of entrepreneurship. We thank Angélica that, despite having had to return to Colombia, she has remained involved with the BUThink project, managing to go all the way, developing her business plan.

This article has been prepared by CarpoACE Europe SL.

For any questions, concerns, or issues related to the topics covered herein, please email info@carpoace-eu.com. This project has been funded with the support of the European Commission. This publication reflects the views of the author only and the Commission is not responsible for any use that may be made of the information contained therein.la.