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Beneficiary of the BUSThink Project
Mentored by CarpoACE Europe, S.L. (Spain)
By CarpoACE Europe, S.L.
Anahí emigrated to Spain from Argentina in April 2023, settling in Valencia. She is a psychologist, with a long professional career in her country. In Spain, while waiting for the validation of the recognition of his university degree, he has taken advantage of his time of adaptation to a different country and with a different culture, to learn more about the market and the offers of services related to his profession.
Due to her training and experience in different specialties of psychology, she has been exploring different modalities of activities, such as courses and outdoor group sessions, which have helped her define her idea of the value proposition of the entrepreneurship she wants to develop.
After the Modena workshop in June/2024, our BUSThink project worked in depth on the redefinition and validation of this proposal, defining the bases of its "Free Adult Design" project.
In the successive mentoring sessions he had from June to November/2024, he managed to define the following aspects that make the development of a definitive value proposition:
To offer spaces where people can receive the necessary support to develop in all dimensions of their lives, from mental health to social integration, guaranteeing an integrative approach that promotes their personal growth. Through psychoeducational and nutritional counseling and assistance, it has a direct impact on the following problems:
o Emotional suffering.
o Lack of social connection.
o Deficit of psychoeducational resources
o Preparation for a full adulthood and healthy aging.
Market segments to which the proposal is directed:
o People between 40 and 70 years of age.
o People who are working and/or close to retirement.
o Single people, who are looking for spaces for personal development and socialization.
o People of indistinct nationality and of any gender.
The "device" (how it will do it):
Methodology based on a comprehensive approach, guided by an expert-facilitator or coordinator, and includes:
o Group dynamics that encourage interaction between participants.
o Psychoeducational and interactive talks, adapted to the needs of the group.
o Outings to nature and outdoor activities to promote physical and mental well-being.
o Retreats and experiences of disconnection to deepen personal growth.
o Cultural outings, integrating activities that promote exploration and collective learning.
His value proposition has been tested in the market, through the development of a prototype that consisted of the development of a 4-session program, which he called "Circle of Power" and which he implemented during October and November/2024, which was very well accepted by the target audience, which served to validate his proposal. It also has a good practice to continuously obtain market information through surveys, in-depth interviews and informal talks.
In October 2024, Anahí was a victim of the natural disaster of floods in Valencia, affecting the town where she lives, Sedaví. Despite this, shortly after suffering the direct impact on his life, he was able to recover and attend the final event of the BUSThink project in Malaga, for which we are extremely grateful.
Instagram: anahiromapsico - www.anahiroma.com
This article has been prepared by CarpoACE Europe SL.
For any questions, concerns, or issues related to the topics covered herein, please email info@carpoace-eu.com. This project has been funded with the support of the European Commission. This publication reflects the views of the author only and the Commission is not responsible for any use that may be made of the information contained therein.
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